A well-written cover letter backed by a modern template could significantly increase your chances of getting an interview. In this article, we’re revealing how to write a cover letter, in order to effectively communicate what you have to offer. Also, we include a couple of best practices and suggestions to get you inspired. Let’s begin! 👇

Why match the cover letter with your resume?
How to make a cover letter
Why tell your story?
How to include a call to action in your cover letter

A professional cover letter is a crucial tool used by hiring staff to make key decisions, such as who to bring in for an interview or what type of compensation package to offer a potential employee. It serves as a gateway to your professional capabilities, giving the hiring team insights beyond what a resume can offer.

Why match the cover letter with your resume?


For a professional look, it’s important to match the style of your resume and cover letter. If your resume has your name in big, bold letters with your contact information next to it, do the same on your cover letter. This makes it easy for hiring staff to see that the resume and cover letter are from the same person.

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Here are five main advantages for matching your cover letter with your resume:

  1. Professional First Impression: By aligning the design of your resume and cover letter, you create a professional and polished first impression. This level of attention to detail reflects positively on your work ethic and your ability to present information in an organized manner, especially if you are building a student cover letter.
  2. Branding Consistency: Consistent use of fonts, colors, and formatting between the two documents strengthens your personal brand. A strong personal brand makes you more memorable and can help you stand out from other candidates.
  3. Ease of Recognition: When your resume and cover letter visually match, it’s easier for hiring managers to recognize them as part of a single application. This can be particularly useful when documents get separated or in large hiring processes where numerous applications are reviewed.
  4. Attention to Detail: A recent study done by teamstage.io reveals that 58% of candidates can be dismissed due to typos, 27% because of missing employment dates and 19% for using a decorative paper. Consistency in your application documents shows you have an eye for detail. This skill is valued in many roles and industries and suggests you will bring the same level of thoroughness to your professional tasks.
  5. Professionalism in Communication: A matching resume and cover letter demonstrate a sense of professionalism in your approach to communication. Effective communication is key in most jobs, and demonstrating this skill through your application materials can give you an edge.

In summary, ensuring your resume and cover letter match in style is more than an aesthetic choice. It’s a strategic decision that enhances your application’s overall impact. By presenting a cohesive and professionally consistent set of documents, you not only capture the attention of hiring managers but also communicate your meticulousness, branding acumen, and commitment to professionalism, significantly boosting your chances of making a memorable impression.

How to make a cover letter

Good cover letters start with a strong sentence that explains what position you’re applying for. It also shows the interest you have in the company and the job. Keep in mind that you only have a few seconds to grab the attention of the hiring manager. Don’t start with a generic statement like “Please accept this letter as an application for the role of…”. Instead, mention why you want to work for the organization and what makes the company unique to you.

how to make a cover letter

In the second paragraph explain how your knowledge, expertise, and skills are the perfect match for the role. Pinpoint your most relevant qualifications and your most important career accomplishments and discuss them in detail. This will clearly prove what you can bring to the position and how you are the solution for the organization.

In the third paragraph, highlight specific skills or experiences that align with the job requirements. Use concrete examples or brief anecdotes to illustrate how you’ve applied these skills effectively in past roles. For instance, mention a project you led or a challenge you overcame, and the positive outcomes that resulted. This demonstrates your capability and how it translates to potential value for the employer.

In the fourth paragraph, shift towards how your overall professional vision and personal values align with the company’s goals and culture. Discuss how your approach to work and your career aspirations fit with the company’s ethos and long-term objectives. This is your chance to show that you’re not just a fit for the role, but also for the company as a whole.

In conclusion, while focusing on what to include in your cover letter, it’s equally important to be aware of common cover letter mistakes. Don’t forget to proofread your document, thus avoiding errors that can undermine even the most qualified candidate’s application.

Why tell your story?

cover letter stories matter

To really stand out from the rest of the candidates, share a story about you that relates to the role you’re applying for. Give direct and clear examples of your greatest accomplishments.

Here are three reasons why it is important to tell your story in a cover letter:

  • Differentiation: Telling your story in a cover letter allows you to stand out from other candidates. It provides an opportunity to showcase your unique experiences, skills, and achievements that make you a compelling candidate for the position. By sharing your story, you can differentiate yourself and leave a lasting impression on the hiring manager.
  • Connection and Relevance: Sharing your story helps establish a connection with the hiring manager. It allows you to demonstrate how your experiences align with the company’s values, mission, and job requirements. By highlighting relevant aspects of your background, you can show that you understand the company’s needs and can contribute effectively to its success.
  • Authenticity and Personality: Your story adds authenticity and personality to your application. It’s crucial, however, to avoid usual cover letter mistakes, like focusing solely on your personal journey without connecting it to the job role. Align your passion and journey with company goals to make a lasting impression on the hiring manager.

Remember, when telling your story, it’s important to strike a balance between being concise and showcasing your key points. Focus on highlighting experiences and achievements that are most relevant to the position and demonstrate your fit with the company’s culture and values.

How to include a call to action in your cover letter

In the final part of your cover letter, write a concise and clear conclusion that gives some kind of call to action. This can be a reference to your one-page resume or answer potential interview questions. The purpose of this call to action is to get the hiring manager to take some sort of action. That way, you will let them know you’re eager and excited about the opportunity.

Next, end it with a nice, friendly close such as “Warm regards” and then sign your name.

Although you won’t need a template in every situation, having one ready to will eliminate some of the stress. So use the advice above to set yourself apart, and land the position you’ve always wanted.

At Reedact, we’re here to help you get your dream job, by helping you write a cover letter that suits your resume. Moreover, our team is happy to share tips and tricks for other aspects when you are applying for a job.

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